In his introduction to "Fast Food Nation", Schlosser says that he's interested in fast food "both as commodity and metaphor", and indeed, this well-written tome is as much an examination on the titular product as an able primer on the encroachment of large corporations into the lives of working Americans.

Those of you expecting an update on John Robbins' "Diet For A New America" will be disappointed. Schlosser has not crafted a scientific slam against fast food joints, but rather a thorough examination of their motives and histories, with a strong emphasis on the people - from both sides of the coin. The time he devotes to the personal stories of those whose lives have been forever changed by fast food - from the rags-to-riches tale of Carl Karcher to the tragic story of a big-hearted rancher named Hank - are largely what keeps "Fast Food Nation" both emotionally provoking and tangible throughout.

If this book were merely a saber-toothed diatribe against fast food corporations, it couldn't allow itself such concessions and would probably come across as socialist tubthumping to all but the converted. Instead, lengthy establishing essays on the history, ideologies, and present state of the communities and corporations discussed are a welcome introduction (and counterpoint to) the individual stories of struggle, greed, and survival.

While he makes no secret where his sympathies lie, Schlosser often reminded me more of Wendell Berry than John Robbins, as he bravely attempts to "tell it like it is" from more of a "pro-human" as opposed to an "anti-corporate" perspective. In doing so, the dehumanizing aspects of all global corporations (and the effects of NAFTA and the Telecommunications Act of '96) are supplied a provoking reference point.

By my standards, "Fast Food Nation" is a fine debut accomplishment for the author and a welcome book for our increasingly homogenized (and de-regulated) times. The story of fast food, a quotidian experience for many, has never seemed quite so impressive, scary, and profound. My education began here.

292 of 320 found the following review helpful:


McInteresting Look at Fast Food  May 05, 2002 By Jamie J. Bourgeois
I read this book knowing I was not going to learn any new and cheery anecdotes about how Ronald McDonald got his start..... instead I read this to solidify the notion that fast food was not a healthy choice. And boy, did this book give you reasons it is not, and I'm not just talking nutritional value here.

I found this book fascinating for the detail was great, well researched, and given to the reader straight. It was an eye opening book. Who knew that due to the meat industry being run just by a few corporations, essentially we are eating the same meat from the same feedlots and slaughter houses whether we buy it at a fast food chain or the local supermarket, and perhaps even the nicer restaurants. I also found some of the content appalling. Cattle are fed cats, dogs, other cows, even old newspaper! If this doesn't outrage you enough, just wait to you get to how these same meat conglomerates treat the low paid, low skilled employees of the slaughterhouses.

This book is insightful and unbelievable, and will make you question how the fast food giants sleep at night.

49 of 50 found the following review helpful:


Comprehensive, profound, discouraging and troubling  Apr 17, 2001 By Michael K. McKeon
The excerpt from this book on food additives which appeared in "The Atlantic" was by itself an incentive to read this book. However, it is far more comprehensive and fascinating. I was "pleased" to find this a thorough, scholarly, and also quite interesting overview of the history and impact of fast food upon American society.

I found myself continually reminded of Upton Sinclair's "The Jungle", Ruth Ozeki's "My Year of Meats" and, more pleasantly, David Halberstam's "The Fifties". Schlosser provides a fascinating history of the fast food industry and food notes to relevant agricultural and related labor history and legislation. The irony of the later, however, is overpowering.

Clearly the issues of food safety are the most terrifying aspect of this book. I was left chilled by how particularly critical it is to protect my children from consuming fast food. However, one is left with an incredible sense of outrage, and impotence, about the recidivism of American corporate practices in terms of minimal fair labor practices and its lack of fundamental social conscience regarding consumer safety. It is too reminiscent of Sinclair's seminal work and ironically the impact of Schlosser will probably be the same -- to raise concern about food quality alone rather than the egregious exploitation of those in fast food production and service. It leaves you increasingly cynical about the corporate lack of business ethics, and failure of politicians to act as guardians of the common good.

This book will terrify, enrage, and depress you. It is not sensational; the validity of the basic facts is inescapable. The author has performed a great service to society -- regrettably, it seems unlikely to result in any call to action.

93 of 102 found the following review helpful:


You can still have it your way  Jan 03, 2001 By Mixmaster Mago "Rev. Brent"
A fascinating, important book for everyone. Fast Food Nation doesn't take easy shots at the fast food and beef industry, it shows the whole story, shifting back and forth betweeen intimate details of real people (a meat packing plant worker, a franchise owner, several cattle ranchers), and the larger, global markets created by the fast food restaurants. The book achieves a kind of epic flow to it, full of interesting and infuriating information. Splendid reading.

45 of 47 found the following review helpful:


The Hidden Costs of Mass Consumption of Fast Food  Apr 11, 2001 By Donald Mitchell "Jesus Loves You!"
If you ever eat in fast food restaurants, you should read this book. It will fill your mind with issues that probably had not occurred to you before.

The fast food industry today is the service equivalent of the harshest environments of industrial America. The industry's size creates behemoths among its suppliers who can be even more aggressive in cost-cutting than are the employers of your neighboring teenagers. This book recounts the many dangers and hidden costs this industry imposes on everyone in our society, and suggests some ways to improve. The best defense, however, is a discerning consumer. Read this book to help become one.

Mr. Schlosser begins with the founding of the modern fast food companies, and traces them all back to Richard and Maurice McDonald's first hamburger parlor on E Street in San Bernardino, California. Carl Karcher (Carl's Jr.), Glenn Bell (Taco Bell), and the founder of Dunkin' Donuts all visited there and designed their stores to take advantage of those ideas about achieving higher throughput and consistency. Naturally, Ray Kroc later came along to refine the practices into the foundations of the modern McDonald's.

With success came market power, and abuses of that power. The book looks at several ills that have resulted. For example, the cost of meat needs to be as low as possible. This has led to dangerous conditions where many people are injured in the slaughter houses. His story of Kenny Dobbins at Montfort will chill you forever. The industry has also succeeded in getting inspection standards reduced so more harmful bacteria are making their way into your meal, and more people are getting sick. The old and the young are most likely to be harmed by the rapid growth of E. coli 0157:H7. This hit home with me, having just suffered a bout of food poisoning after a fast food meal last week. The Federal Government buys meat for school children with lower quality standards for bacterial contamination than even the fast food people apply. Pressure from slaughter houses on ranchers has driven many out of the business. The human price can be high, as one story recounts here.

The food is harmful in other ways. It is full of sugar and fat (that's what makes it taste good). The growth in obesity (what some people call an epidemic in America) closely tracks the expansion of fast food meals (25% of the population will eat at least one weekly). And the trend is getting worse, now that you can have unlimited refills of sugared soft drinks.

Children are especially vulnerable, because advertising is so persuasive to them. As a result, they go to eat the meals in search of toys and games, and other novelties.

Teenagers are often employed in fast food parlors in violation of the child labor laws, costing them sleep, exposing them to late night dangers, and leaving them too tired to focus on school. Those who deliver the food often create accidents and are at risk to be robbed.

The physical appearance and culture of towns is brought to the lowest common denominator by the drive to produce these meals fast and cheaply.

If the local management isn't very good, goofing off employees have been known to put noxious substances into the food. Franchisees often work long hours, costing them a normal life. Carl Karcher reported that he was still heavily in debt after 50 years in the industry. The main sign of progress he told the author was that the road outside used to be dirt, and was now paved.

These ills are being transported around the world now, as fast food is globalized.

Mr. Schlosser has several suggestions for improvement including tougher regulation of food, working conditions, and of advertising to children (he wants it banned). I thought his most realistic suggestion was that the fast food companies themselves lead the way by raising standards. McDonald's has done this in the past (to its credit), and could certainly do so again. After the facts in this book are more widely know, it is highly likely that there will be an interest in eating food from restaurants that provide these meals in more socially productive and humane ways. I know that I would shift my purchasing to reflect such improved standards.

To me, the interesting part of this story is that the problems exposed here are not hidden. This book could have been written at any time in the last 40 years. Why do we turn a blind eye to the problems that fast food creates?

After you finish this interesting and thorough book, I suggest that you consider where else problems exist that we do not pay attention to. For example, where does the sewage from your town go? What are the implications of how it is disposed of? Where does your trash go? What problems does that create? What are the pollution effects of your new SUV? How much more likely is your family to be injured or killed because it could roll over?

Consider all the costs of the products and services you consume, not just the ones you pay for directly to the person who sells to you.

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